Sometimes, in the grocery store, my youngest daughter tries to hurry me up because "You read all the labels." I usually respond that I don't read ALL of them because a lot of them I know are okay.
A major grocery store chain has added a line in their stores called Simple Truth. It is advertised as healthy, natural and organic and there's probably no reason at all to read the labels I thought. So, I didn't read the label of the organic "plain" low fat yogurt I purchased last week. I didn't read the label until right before I needed to add some of it to the yogurt I was making. Imagine my surprise when I read the following ingredients:
Cultured pasteurized organic lowfat milk, organic skim milk, organic corn starch, organic locust bean gum, pectin, vitamin a palmitate and vitamin D3.
If I had not been making my own yogurt for two years, I might have thought all those ingredients were necessary. They are not. Yogurt is made with milk and a little plain yogurt as starter. I'm not arguing with their labeling exactly except maybe for the "natural" part. I'm sure they have followed all guidelines so that they can label their products as they do.
The only other thing in that line that I had purchased was a bag of quinoa so I looked to see if it had anything added. No, it was okay just organic quinoa from Peru.
Yesterday, as we were headed to the cash register to pay for our groceries, I spotted a bin of Simple Truth peanut butter and grabbed a jar to see what ingredients were listed. It was labeled organic and natural and the ingredients included palm oil. Maybe I'm taking them too literally. When I read natural on a label, I really expect it to be very simple. I want peanut butter that has nothing more than salt added.
I have not written them off but I will read the labels when I'm tempted to buy more of their products.